sharoo

A Swiss car-sharing platform, spun out of the Migros subsidiary m-way, letting private owners and corporates rent out idle vehicles without handing over keys. We defined the minimum viable product for a fast market entry, then staffed and handed over the in-house team.

sharoo is a good example of what can happen when an idea that comes up inside a corporation is given the room and the environment to grow. It was born as a spin-off of m-way, the Migros subsidiary and the largest e-bike dealer in Switzerland.

When we joined in 2014 the vision was already there. We helped define the minimum viable — though high-quality — product for a fast first market entry. What followed was test, learn and iterate. Looking back, it was one of the most intense seed development phases we have been through, and with that team it was a pleasure.

Throughout it we were able to drive the product and development decisions in close cooperation with the business team. When the time came for sharoo to enter its growth phase, Mohemian helped staff an in-house team and transitioned the product and development effort over to them.