Smaply

Customer journey management software for CX teams and service designers — journey maps, service blueprints, personas and metrics held in one system. Founded as More than Metrics by the authors of “This is Service Design Doing”.

The founders of More than Metrics do not merely work in the service design environment — they shape it. Their business bestseller on service design thinking has been translated into a series of languages and is a standard reference in the field.

Out of that mindset came software for people who want to design services and physical or digital products with their customers at the centre. ExperienceFellow combines a free smartphone app with a web-based tool to conduct efficient customer experience research, codify the results and produce high-quality exports.

Smaply is the web-based software for visualising customer experience, modelling the key touchpoints through personas, customer journey maps and stakeholder maps. Simple tools, professionally executed — and used by companies including Ikea, Johnson & Johnson, Deloitte and Oracle.