Customer Experience reloaded.
“ When we first met Marc Stickdorn and Jakob Schneider, the two founders of more than metrics, we became aware that these people do not just work in the service design environment, they shape it. ”Christina Scholochow, CEO mohemian
2018 more than 50% of organizations will have implemented significant business model changes in their efforts to improve customer experience.
But where to start and how do you find out which experience your customers have with your company, your brand and your products? More than metrics does exactly that: providing digital tools and tangible resources for customer experience experts and service designers.
When we first met Marc Stickdorn and Jakob Schneider, the two founders of more than metrics, we became aware that these people do not just work in the service design environment, they shape it.
Their business bestseller “This is Service Design Thinking” has sold 80.000+ copies worldwide in 7 languages. Based on this mindset they have developed software tools for people who want to design services and physical or digital products with their customers at the center.
The first product is ExperienceFellow which combines a free smartphone app and a web-based software to conduct highly efficient customer experience research, codify results and make high-quality exports. Smaply is the web-based software to visualize customer experience by modeling key touchpoints, using personas, customer journey as well as stakeholder maps. With their simple but highly professional tools, they rank companies like Ikea, Johnson & Johnson, Deloitte, and Oracle among their clients, just to name a few.